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Marc1 in the Media

MTN crowns best in IoT

Dubbed the "Oscars of the IOT industry", the Mind2Machine Awards recognised local South African internet of things solutions 

Marc1-POS won for best commercial IOT solution. The cloud-based point-of-sale solution has integrated location analytics to track repeat customers and client traffic to deliver insight into customer loyalty and capture rate.

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01 August 2018

Marc1, A2D24’s revolutionary POS platform bags coveted Cisco award

Seeking to provide homegrown solutions to African problems, South African tech firm A2D24 looked to bring lagging traditional retailers up to speed with their online counterparts by harnessing the power of machine learning and artificial intelligence to produce an integrated POS platform. It has since seen retailers in South Africa and Botswana realise a revenue boost of up to 15%, as well as significant decreases in operational costs.

The Marc1 scooped tech leader Cisco’s prestigious Circle of Excellence award at a recent event in Sun City, beating out a strong field of contenders. This came just a year after the platform took home the coveted title of MTN Commercial IoT Solution of the Year.

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Mail and Guardian 31 May 2019

31 May 2019 

Marc1: the worlds first Internet of Things point of sale platform

Designed and developed over just four months, the award-winning Marc1, the world’s first Internet of Things (IoT) POS platform, is a truly epoch-making product. 

The robust, low-cost Marc1 platform works by tracking wifi signals from passers-by and potential customers’ smartphones near retail locations. These are picked up by an in-store IoT device able to measure distance to device, dwell time as well as uniquely identifying each device to capture loyalty information.

This re-imagining of the POS platform adds value to the transaction point and opens up opportunities for upselling and impulse buys. It also grants traditional retailers access to tools previously only available to their online peers, including insights into customer behaviour, data-driven prompts for sales staff, live updates to marketing material, personalised loyalty experiences and real-time customer conversion funnel tracking.

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Synapse Magazine 2nd Quarter 2019 

June 2019

Meet the 10 startups selected for Grindstone Accelerator’s fifth cohort

Venture capital (VC) company Knife Capital today announced the names of the 10 companies selected for its fifth Grindstone Accelerator programme.

Grindstone, which is jointly owned by Knife Capital and Thinkroom Consulting, assists high-growth innovation-driven small businesses to become sustainable and fundable through a year-long programme. This latest cohort is sponsored by the SA SME Fund and Deloitte.

Marc1 is an Johannesburg based Internet of Things (IoT) point of sale solution that tracks customer mobile and wifi footprint to help retail companies sell more. In August last year the startup won the award for best commercial IoT solution at the third annual MTN Business IoT Conference

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18 June 2019

10 Startups Selected as Finalists of Grindstone Accelerator’s Fifth Cohort

Grindstone Accelerator is a jointly owned program by Knife Capital and Thinkroom Consulting. The program helps high-growth innovative small businesses to become sustainable and get an investment opportunity. This year was its fifth cohort sponsored by the SA SME Fund and Deloitte.

It’s a year-long accelerator program launched in 2014 with black-owned companies become the majority of the participants of this 5th cohort. In November last year, Knife Capital announced the names of the fourth’s selected startups. All cohorts were run in Cape Town and this year will be the first time for the program to be kicked off in Gauteng.

Marc1 – A Johannesburg-based startup with its Internet of Things (IoT) point of sale solutions. It tracks customer mobile and WiFi footprint to help retail companies improve their sales.

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19 June 2019